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This latest report from the Commission on the Future of Women’s Sport shows that women’s sport represents a great opportunity for switched-on investors.

A team of leading figures including Baroness Grey-Thompson DBE, Minister for Sport and the Olympics Hugh Robertson and Head of England Women's Cricket Clare Connor have all leant their support to the findings that reveal strong demand from UK sports fans for greater coverage of women’s sport, but which also show that the commercial sport sector is failing to capitalise on the opportunities presented by thi

Creating a nation of active women: A framework for change

Creating a Nation of Active Women provides the framework to address the crisis detailed in It’s time. But it’s more than a strategy for change. It is a stark call-to-action for those with the power and responsibility to effect that change. 

A national target has been set for two million more people to be more active by 2012, of which at least one million should be women. But with 24 million women not doing enough physical activity, that should be only the beginning.

 

With practical recommendations, the strategy provides a framework, compromising three key imperatives, for those who develop policy and design, and who deliver and promote sport and exercise for women and girls.

Essex 7s women's football league

Since Jan 2008 ECFA has been running female ‘get back into football’ sessions within Essex’s Metropolitan Boroughs as well as outer Essex. The success of the sessions gave us the idea of offering those females an opportunity to play some form of competitive football. A one off 7s event took place in August 2008 with 5 teams taking part. Due to the success we made the decision to turn it into a league and we are now in our third season. Each league consists of 4 monthly events with all results rolling over each month to work out the eventual winners.

Project detailsProject duration: 01 August 2008 - ongoing
Organisation: 
Essex FA
Project name: 
Female 7s League
AudienceBME
Age group: 
41+
Innovation
The project is unique because if offers ALL females with the opportunity to play football regardless of their lifestyle, ability, background, religion etc. The league is delivered in a relaxing and inviting environment which allows individuals and teams to develop and progress in their own time. There are friendship groups formed between players and teams which we believe is quite special.
Recruitment and promotion
The league is regularly promoted via Essex Fa’s website. Posters are also visible in Powerleague for any interested parties. The Gumtree website has been used to promote the league as well as for teams to recruit more players, which has been extremely useful. For the past two our October event has also been a One Game One Community sponsored event and as a result we have had FA Ambassador Lorraine Deschamps in attendance to hand out medals.
Location
Local
How was your project delivered?Football
Funding
The project is funding by Essex FA via the FA’s National Game Strategy funding. We also use our partner Umbro who provide all new teams with a free kit as well as equipment vouchers for returning teams.
Partnership
We work with Umbro for kit as well as establishing a positive working relationship with Fairlop Powerleague who host each event. This partnership has led to us delivering other events there including a schools disability league for girls.
Results
Lessons: 
The development of female officials was disappointing. The league began life with us using female coaches as officials, however, due to discipline problems it was decided to use Powerleague referees which changed things dramatically.
Evaluation: 
The success is that it continues to develop and is now coming to the end of its third league. It is also successful because we have been able to see two teams now playing affiliated 11v11. We have also linked two teams into affiliated clubs who have now established them as their ladies teams. Each month we have up to 70 females aged 16 and upwards taking part which may not have been the case should the league have not been created.
Themes

Growing and sustaining participation

The 7’s league has many different outcomes depending on how you look at it. It has helped to increase female participation by the flexibility of only taking place once a month which has brought new females into the game. It has also sustained participation by offering those females who may not want to continue playing 11v11 with a smaller format.  There is one player taking part in the league who is registered as disabled. We have females from a number of minority groups and have teams from the LB of Newham and Waltham Forest which are classed as deprived areas. Teams that attend have included those with sisters playing together as well as one team with a mother and daughter. Two teams that began in the league have now transferred to the Essex County Womens League and play 11v11 affiliated football. The league is a good stepping stone for those teams that do have ambitions to progress or it is a welcoming environment for those that want to just play and have fun.

Rebranding and reversioning sport

The 7’s league is a flexible format of football which has been extremely appealing to the groups of females taking part. Many teams share players if numbers are low and there is a family atmosphere at games. At the end of each four month league there is a presentation and all teams bring with them a selection of food which also creates a family atmosphere. For some women football is a new sport  and it is our responsibility as organisers to ensure that they get the best possible experience.

Targeting self-confidence and self-esteem issues

I believe that due to the huge mixture of ages, backgrounds, cultural and religious beliefs many barriers are crossed. For some women, taking part in sport and especially football is frowned upon so to have such a multicultural league is a real achievement for all those involved.

Women in Sport Audit 2007/2008

 

Backing a winner: unlocking the potential in women's sport

The Women in Sport Audit 2007/2008 looks at the inequalities faced by women's sport. The Audit works across the three core areas of Leadership, Investment and Profile to provide an overview of the sector and uncover where sport is missing out when it comes to women. 

The audit exposes just how uneven the playing field currently is when it comes to men and women. Across leadership, investment and promotion in sport, women are on the back foot. It’s time to take these learnings and drive positive change.

In learning from where women’s sport is a success story and capitalising on the current prominence of sport, there’s huge potential. 

In order to inspire real and lasting change it does, however, need to be a team effort.

Across several years the Commission on the Future of Women’s Sport will be spearheading a shift across the sector, inviting all of its colleagues to join forces in tackling the three big issues to give women more of a sporting chance.

We hope that this is the first step towards a big change in women’s sport, one that all members of the sport shall champion.

Trophy Women: Why a balanced board is good business for sport

Trophy Women? was produced by the Commission on the Future of Women's Sport in conjunction with Opportunity Now. The report reveals the extent to which men continue to dominate the running of sport and why the sector can't afford to ignore the issue. 

Drawing on lessons from the world's most successful companies it makes the business case for having more women in sport's senior management and sets out recommendations on how organisations can achieve this.

Our aim at the Commission is to work hand-in-hand with leaders in sports bodies, to highlight the problems, provide practical solutions and to increase the number of women in leadership positions.

While our role focuses on gender, we also recognise that a balanced board should represent the full diversity of the community, including BME groups and disabled people too.

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