Our aim is to create a nation of active women; from dancing in the living room to celebrating gold, we want to make sport and fitness an everyday part of life for women and girls.
To do this we are working to tackle the things that are currently putting them off…a culture which prizes thin over healthy, sport and fitness delivery which doesn’t always have women’s needs at its heart and a sport sector which puts men way out in front in terms of profile, investment and leadership.
To make being active more attractive for women and girls we do three things:
Persuade
We campaign to persuade policy makers that having more active women will benefit all of us.
