Prime Time
This latest report from the Commission on the Future of Women’s Sport shows that women’s sport represents a great opportunity for switched-on investors.
A team of leading figures including Baroness Grey-Thompson DBE, Minister for Sport and the Olympics Hugh Robertson and Head of England Women's Cricket Clare Connor have all leant their support to the findings that reveal strong demand from UK sports fans for greater coverage of women’s sport, but which also show that the commercial sport sector is failing to capitalise on the opportunities presented by thi
Women in Sport Audit 2007/2008
Backing a winner: unlocking the potential in women's sport
The Women in Sport Audit 2007/2008 looks at the inequalities faced by women's sport. The Audit works across the three core areas of Leadership, Investment and Profile to provide an overview of the sector and uncover where sport is missing out when it comes to women.
The audit exposes just how uneven the playing field currently is when it comes to men and women. Across leadership, investment and promotion in sport, women are on the back foot. It’s time to take these learnings and drive positive change.
In learning from where women’s sport is a success story and capitalising on the current prominence of sport, there’s huge potential.
In order to inspire real and lasting change it does, however, need to be a team effort.
Across several years the Commission on the Future of Women’s Sport will be spearheading a shift across the sector, inviting all of its colleagues to join forces in tackling the three big issues to give women more of a sporting chance.
We hope that this is the first step towards a big change in women’s sport, one that all members of the sport shall champion.
