Tennis

Tennis

Tennis participation overview

Tennis is the 8th most popular sport for female participation.

 

Over half of female tennis players have incomes of £41,600 a year or more. Only skiing, cricket and rowing have a greater profile of women from high income households.

Around 181,100 women play tennis at least once a week however, female participation appears to be declining.

Essex 7s women's football league

Since Jan 2008 ECFA has been running female ‘get back into football’ sessions within Essex’s Metropolitan Boroughs as well as outer Essex. The success of the sessions gave us the idea of offering those females an opportunity to play some form of competitive football. A one off 7s event took place in August 2008 with 5 teams taking part. Due to the success we made the decision to turn it into a league and we are now in our third season. Each league consists of 4 monthly events with all results rolling over each month to work out the eventual winners.

Project detailsProject duration: 01 August 2008 - ongoing
Organisation: 
Essex FA
Project name: 
Female 7s League
AudienceBME
Age group: 
41+
Innovation
The project is unique because if offers ALL females with the opportunity to play football regardless of their lifestyle, ability, background, religion etc. The league is delivered in a relaxing and inviting environment which allows individuals and teams to develop and progress in their own time. There are friendship groups formed between players and teams which we believe is quite special.
Recruitment and promotion
The league is regularly promoted via Essex Fa’s website. Posters are also visible in Powerleague for any interested parties. The Gumtree website has been used to promote the league as well as for teams to recruit more players, which has been extremely useful. For the past two our October event has also been a One Game One Community sponsored event and as a result we have had FA Ambassador Lorraine Deschamps in attendance to hand out medals.
Location
Local
How was your project delivered?Football
Funding
The project is funding by Essex FA via the FA’s National Game Strategy funding. We also use our partner Umbro who provide all new teams with a free kit as well as equipment vouchers for returning teams.
Partnership
We work with Umbro for kit as well as establishing a positive working relationship with Fairlop Powerleague who host each event. This partnership has led to us delivering other events there including a schools disability league for girls.
Results
Lessons: 
The development of female officials was disappointing. The league began life with us using female coaches as officials, however, due to discipline problems it was decided to use Powerleague referees which changed things dramatically.
Evaluation: 
The success is that it continues to develop and is now coming to the end of its third league. It is also successful because we have been able to see two teams now playing affiliated 11v11. We have also linked two teams into affiliated clubs who have now established them as their ladies teams. Each month we have up to 70 females aged 16 and upwards taking part which may not have been the case should the league have not been created.
Themes

Growing and sustaining participation

The 7’s league has many different outcomes depending on how you look at it. It has helped to increase female participation by the flexibility of only taking place once a month which has brought new females into the game. It has also sustained participation by offering those females who may not want to continue playing 11v11 with a smaller format.  There is one player taking part in the league who is registered as disabled. We have females from a number of minority groups and have teams from the LB of Newham and Waltham Forest which are classed as deprived areas. Teams that attend have included those with sisters playing together as well as one team with a mother and daughter. Two teams that began in the league have now transferred to the Essex County Womens League and play 11v11 affiliated football. The league is a good stepping stone for those teams that do have ambitions to progress or it is a welcoming environment for those that want to just play and have fun.

Rebranding and reversioning sport

The 7’s league is a flexible format of football which has been extremely appealing to the groups of females taking part. Many teams share players if numbers are low and there is a family atmosphere at games. At the end of each four month league there is a presentation and all teams bring with them a selection of food which also creates a family atmosphere. For some women football is a new sport  and it is our responsibility as organisers to ensure that they get the best possible experience.

Targeting self-confidence and self-esteem issues

I believe that due to the huge mixture of ages, backgrounds, cultural and religious beliefs many barriers are crossed. For some women, taking part in sport and especially football is frowned upon so to have such a multicultural league is a real achievement for all those involved.

Celebrating Silver, Going for Gold

Celebrating Silver, Going for Gold marks WSFF's 25th birthday with a look back at a quarter century of records from women's sport.

From Tessa Sanderson winning Olympic gold in 1984, to the IOC's decision in 2009 to add women's boxing to the London 2012 programme, the report charts both administrative and athletic milestones. Its pages are brought to life through a striking spread of photography and montage of memories from leading figures in sport.

In the report you will find both stories of WSFF and the past 25 years of women’s sport – presented in a way which we hope fulfils two objectives; firstly, to explain who we are, where we came from and where we are heading and secondly, to give you goose bumps.

We want you to feel the same shiver which travelled down our spines when we relived moments like Tessa Sanderson standing proudly atop the medal podium at the 1984 Olympic Games, Dame Kelly Holmes’ wide eyed shock at winning the second of her two gold medals in Athens, and the moment when England midfielder Jill Scott rose above a crowd of defenders to send England into the final of a major championship for the first time in 25 years.

While looking back fills us with joy, it is looking forward which really excites us. We are now operating in a time when more doors are being opened for women in sport and the amount of people working towards that same goal is growing. So while we’re proud to be celebrating our 25th birthday this year, we are already planning for the years ahead which we hope will bring even more reasons to be proud and of course, more goose bumps.

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