I'm responsible for the overall direction, strategy and performance of the organisation. Day-to-day I lead the WSFF team in connecting with the voices of real girls and...
Kerrin McIntosh
Executive Assistant
I’ve been working with WSFF since 2008. My day-to-day role is quite varied – ranging from Executive Assistant duties, to managing the office, to HR and also finance. So I’m always on my toes!...
020 7273 1740
Cassie Goodison
Head of Insight and Innovation
Since 2006 I've been the Head of Insight and Innovation at WSFF which means that I have overall responsibility for the research we conduct and commission. We use this knowledge to develop...
020 7273 1742
Chris Lillistone
Insight and Innovation Manager
I'm the Insight and Innovation Manager so I have day-to-day management responsibility of the research projects that we commission. I also keep abreast of data and evidence being produced by other...
020 7273 1739
Tim Woodhouse
Head of Policy and External Affairs
I’ve been at WSFF since 2008 and head up the policy and external affairs arm. Day-to-day this means working with Liz to provide hands-on support to sports deliverers to make sport and...
020 7273 1923
Liz Davidson
Sport Partnerships Manager
My main role is to ensure that the hard work of the Insight and Innovation team is shared with the sport and fitness sector and beyond. Supporting and learning from those who deliver sport and...
020 7273 1756
