Press Releases

Ahead of today’s conclusion to the European Championship, the Women’s Sport and Fitness Foundation (WSFF) is hoping it’s more than a place in the final  the England women’s football team has won.

Despite the fact football is the fastest growing sport amongst young girls and in participation terms, women’s football is now as big as men’s rugby, the women’s game lags way behind the men’s.

Sue Tibballs, CEO of WSFF comments: “From the funding to profile it receives, women’s football is on the back foot in this country. We are cheering the women’s England team and hope that its success in Finland leads to broader progress for the game.

Already the new FA Chief Executive Ian Watmore has restated the governing body’s ambitions for a women’s Super League – a move WSFF welcomes.

Tibballs continues: “We hope that the big Premiership clubs who traditionally haven’t backed women’s football, take this opportunity to get involved; it’s a great chance to develop role models out of the top players and to encourage more women and girls to start kicking a ball around. “

-ENDS-

For more information and the opportunity to interview a representative from WSFF please contact Harriet Foxwell on 020 72731744 / 07977138964 / [email protected]

WSFF

The Women’s Sport and Fitness Foundation (WSFF) is the charity that works to make physical activity an integral part of life for women and girls.

Today, 80% of women don’t do enough physical activity to benefit their health, half of young women think it is more important to be thin than healthy and only 2% of newspaper sports coverage is dedicated to women’s sport.

WSFF is working to change these statistics by:

• Providing consultancy support to help sport and fitness deliverers give the customer what she wants
• Working with the media and brands to foster a culture in which being active is attractive
• Persuading senior decision makers to use their influence and resources to help achieve our vision.