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Women's Sport and Fitness Foundation (WSFF), the experts in female sport and exercise participation and delivery, will be holding two essential events for sports deliverers who wish to target new and existing female markets.

With one in five women not doing enough exercise to benefit their health, sport deliverers face a mounting challenge to grow female participation.

However, a 'one size fits all' approach to product development can often fail to deliver. For example mothers, students, older women and ethnic minority women face a range of complex barriers and motivations to undertake physical activity.

Topics will be supported with keynotes from experts, inspirational case studies and the opportunity to participate in informative workshops offering expert help, advice and discussion with peers.

Dates:

28th March 2011 - Nottingham
30th March 2011 – Gloucester

For more information visit Equity Communications. To reserve your place contact Mary on 01245 328777 or email [email protected]

We look forward to seeing you there.