Workshop - Shaping an Attractive Proposition

A Fit 4 Women 2010 Workshop: 

Cassie Smith and Chris Lillistone, WSFF

Summary: 

In 2008, WSFF and the FIA gave over 2000 previously inactive 16-24 year old women in London the chance to discover the positive power of physical activity through a free supported gym-based programme. The workshop focussed on the findings from this innovative research project, highlighted the crucial elements in the programme design, and suggested creative ways to reach and motivate young women.