Impact Report 2011/12

Creating a nation of active women. The goal of the Women's Sport and Fitness Foundation is to create a nation of active women. A big ambition. But one with huge benefits for women’s health and self-esteem – and for society as a whole. This report tells you what we have done in the last year to reach our goal.

2011/12 has been a fantastic year for WSFF. We have been working hard to ensure that this would be the BEST EVER summer for women’s sport, and are delighted to launch our Impact Report which gives an overview of the work that we have done over the past year, and includes a forecast for the future.

 

Read how we've ensured that 2012 is a turniong point for women's sport. We need your help to ensure we maximise the impact of this once in a lifetime opportunity

Get involved! Let us have your ideas about what needs to be done to ensure the sector builds on the magic of 2012 and join in the discussion around women's sport and fitness. 

At WSFF we work to inspire change and campaign for a healtheir, happier nation of active women. 

Giving the customer what she wants If women are going to become active and stay active, they need products and experiences that excite them and meet their needs. We help sport and fitness deliverers understand what women want.

Persuading policy and decision makers We use our knowledge and insight to persuade influential policy makers to help create a nation of active women. Public investment in sport needs to have women in mind, more women are needed in senior roles, and women’s sport needs a much higher media profile.

Making active attractive We inspire women and girls to make sports and fitness a part of their everyday lives. We work with the media and speak directly to consumers to promote a new beauty ideal that celebrates “fit” not “thin”.