WSFF is calling for a cross-government strategy to tackle the low levels of activity among women and girls. We believe that previous and current government policies such as the Five Hour Offer the Olympic-style School Competition have and will go some way to improve girls’ attitudes towards and participation in activity but more needs to be done. We also want to drive greater demand from women and girls to be active. We will be launching an ambitious consumer facing campaign to generate such demand in spring 2011. This is needed because just 24 per cent of girls compared to 32 per cent of boys reach the recommended levels of activity and by 15, half as many girls as boys are doing the recommended levels of activity. Girls are less active than boys because their needs are too often not meet by activity opportunities. Some girls find sport completely alien, others have different preferences, but activity must compete successfully with other ways that girls choose to spend their time.
