Physical activity and mothers

In 2005, the Women’s Sport and Fitness Foundation commissioned Opinion Leader Research (OLR) to carry out a study into socially excluded mothers with young children to enhance the understanding of the barriers that these women face and possible solutions.

The researchers went beyond known obstacles to look at psychological and emotional factors preventing participation.

Summary findings

Main barriers

  • They feel that exercise was just not on their radar
  • They see fitness as the extreme opposite of where they are and don’t have role models to show how it’s done
  • There are a raft of practical, cultural and religious barriers as well as poor body image and negative messages

 Solutions

  • Positive messaging
  • Reversing the conviction that you’re either fit or you’re not
  • Showing realistic role models
  • Activities with social support
  • Driving community support and endorsement
  • Catering for cultural needs
  • Emphasise corollary benefits for kids
  • Providing clear information; and activities designed to suit young, socially disadvantaged mum’s needs