The Women’s Sport and Fitness
Foundation (WSFF) has appointed Sally Hancock as its new Chair of Trustees. Sally replaces Hugh Chambers (formerly Chief Commercial
Officer of the BOA) who will be standing down as Chair after five highly successful
years. Under Hugh’s leadership WSFF has led the field in publishing research papers defining the issues
around women’s sport, made significant strides in enhancing the position of
women in sport as well as ensuring stable revenues through its relationship
with Sport England.
Sally was formerly Director of Olympic and Paralympic Marketing at
Lloyds Banking Group, during which time she helped secure the first national partnership
for LOCOG and led the London 2012 strategy for the bank. Prior to this she
developed global sponsorship strategies for organisations including Sony
Ericsson, Phillips and Deutsche Telecom as Founder and Chief Executive of
sponsorship agency Redmandarin, and, prior to that, Senior Vice-President of
Octagon Worldwide.
Sally said: “I have always been a passionate supporter of women in
sport. I am proud to be joining WSFF as Chair at such an exciting time for the
organisation, and grateful to Hugh with whom I worked closely during our London
2012 programme. The Games reminded us all
how powerful and important sport can be, and I’m looking forward to working
with WSFF to ensure that all women are able to make sport and fitness a part of
their lives.”
Hugh Chambers said: “It has been a
pleasure and privilege to work with the team at WSFF over the past five years.
I am proud to have been part of a movement that’s achieved so much positive change
for women in sport. This is a great time for Sally to join the charity as WSFF
continues to work towards a level playing field for women in sport, and I am
sure she will take it to new levels of success.”
