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Women’s sports charity nets £6,000 from bookmaker deal

After an eventful World Cup campaign England’s women weren’t the only one’s to come away with some success from a quarter final place in Germany, as they scored the Women’s Sport and Fitness Foundation (WSFF) a £6,000 cheque from bookmakers William Hill. Despite a possible £73,000 pay out if the team went on to win the tournament, the money is still a superb result for the national charity.

WSFF Chief Executive Sue Tibballs said, "We were gutted to see England lose on Saturday but their performances will have inspired many thousands of girls to play football and they have done the country proud."

WSFF managed another key victory during the World Cup in convincing the BBC to change its Saturday evening schedule in favour of the France game live on BBC2. William Hill’s spokesperson Graham Sharpe said, “The live showing of the match by BBC2 really boosted betting turnover and the game became our first six figure turnover match for ladies' football.”

Sue Tibballs concluded, "We are very grateful to William Hill for their support during the World Cup and the fact that they are reporting much more betting activity around women's sport is just another example of its growing popularity and profile.”

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For an interview with Sue Tibballs (WSFF Chief Executive) or for more information including facts and figures on women’s sport and fitness, please contact: [email protected] 020 7010 0865 

Women’s Sport and Fitness Foundation

The Women’s Sport and Fitness Foundation (WSFF) is the charity that works to make sport and physical activity an integral part of life for women and girls and create a nation of active women.

www.wsff.org.uk                        Twitter @wsff_uk

William Hill

William Hill is the UK's leading bookmaker and one of the most recognised and trusted brands in the gambling industry, providing gaming and betting services across multiple channels: online, on the high street, on the phone and on the move. We have been listed on the London Stock Exchange (WMH.L) since 2002 and employ over 16,900 people in the UK, Ireland, Israel and Bulgaria.

Graham Sharpe, Media Relations Director.   T: 020 8918 3731   M: 07803 233702                                      E: [email protected]